I watch basketball games with my husband, Nico, especially if the game is nearing its finals. But just to clear things up, I’m not a fan. When I told Nico about Ginebra launching a surprise, he couldn’t hide his excitement. He attended the launch on my behalf.

That’s when I explored and learned more about this team. The term “Ginebra Ako” signifies the team’s perseverance, resilience, and determination throughout the four decades of playing in the PBA. They have immensely shown sheer dedication, and value to teamwork has fleshed out a new and in-depth meaning to make them “more Ginebra”.

I’ve also learned the importance of their uniform – it makes the player. Wearing jersey shows more than just a tool to be recognized by the opposing team. From the number represented by each team player to colors, and sewn patches, it serves as a strong representation of the team and all it stands for. A philosophy practiced by Barangay Ginebra San Miguel.

Ganado Classics

In 2017, the Ganado Classics: 3 Decade Jersey Collection celebrated the historical moments of Ginebra. Every jersey from the collection showcased remarkable stories behind it like winning its first PBA title in the 1986 PBA Open Conference. They also bagged the PBA Governors’ Cup Championship in 2016 after an eight-year title drought.

Unlike last year where the jerseys were used to recount the past, Ginebra San Miguel Inc.
(GSMI) has launched the 2018 Limited Edition Ginebra Ako Jersey Collection to make the
present more meaningful. It also pays homage to the “Never Say Die” spirit the whole Ginebra San Miguel community is truly proud of.


Aside from the “Ginebra Ako” statement, some of the notable designs embedded on the jersey are the four stars, which represent Barangay Ginebra San Miguel’s four-decade stay in the PBA; and the crown, which depicts the team’s domination in both realms of basketball and the hard liquor industry.

Three Marks of Authenticity

There are also three marks that verify the jersey’s authenticity. First, the Ginebra San Miguel Label Tag, the iconic Ginebra San Miguel label featured the tag of every jersey embodies the long-standing heritage and culture the basketball team represents via the product. Second, the Patch of Authenticity with an embroidered signature of none other than the winningest coach in PBA history, Tim Cone, confirms the jersey is 100% authentic. Third, the ‘Never Say Die’ Patch located on the backside of the jersey features the team’s mantra and represents the team’s resilience, which they are popularly known for.

These limited edition jerseys will be worn by the team in the upcoming 2018 PBA
Commissioner’s Cup starting April 2018.

To avail of the 2018 Limited Edition Ginebra Ako Jersey Collection, purchase and collect either six (6) seals of Ginebra San Miguel or Vino Kulafu; or four (4) caps of GSM Blue or GSM Blue Flavors, Primera Light Brandy, or GSM Premium Gin. Just add 100 pesos and claim your own “Ginebra Ako” jersey from any partner redemption outlets nationwide.

Promo duration is from  May 1 to June 30, 2018

There are five collectible jersey designs to choose from: Japeth Aguilar 25, Scottie Thompson 6, L.A. Tenorio 5, Greg Slaughter 20, and Mark Caguioa 47.

Meanwhile, participants of the upcoming Ginebra San Miguel 3-on- 3 Tournament will also be wearing the new jerseys, wherein 16 teams from 16 different areas play against each other to become the next Ginebra San Miguel 3-on- 3 Grand Champions. The top two finalists will get to live their dreams and play at the Araneta Coliseum for the championship. The winning team gets to take home P50,000.

Sports advocate Mike Swift also known as “Mr. Pinoy Hoops” and his team will be painting
murals depicting “Ginebra Ako” on every court that will be visited in the 3-on- 3 tournaments. The 3rd Ginebra San Miguel 3-on- 3 Tournament will be done in partnership with the Philippine Basketball Association (PBA).

The 2018 Limited Edition Ginebra Ako Jersey Collection and 3-on- 3 tournaments are proof that after 40 years, Barangay Ginebra and their “Never Say Die” spirit is very much alive.

For more details and updates on the promo, log on to www.ginebra.com.ph, check out the
official Facebook page of Ginebra San Miguel www.facebook.com/barangayginebra or call the GSMI customer care hotline at 632-2564.

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